Director of Marketing and Admissions

Renaissance School   Charlottesville, VA   Full-time     Education
Posted on August 31, 2023

Renaissance School is seeking a driven, organized, motivated, and experienced candidate to
lead our admissions and marketing program. The Director of Marketing and Admissions
position is a full-time position at Renaissance School. This role will examine, define, and
conduct our admissions process and promote our school to prospective students and their
guardians. The candidate will oversee promotional activities, marketing and outreach
opportunities, schedule and conduct tours and interviews, and design information sessions
and open houses. Director of Marketing and Admissions will help establish and update our
procedures and criteria, work with potential students to determine their eligibility and
oversee the admissions process. The candidate will also lead all marketing efforts, including
overseeing the marketing budget, with the Head of School.
The Director of Marketing and Admissions should be committed to promoting Renaissance
School, understanding our school’s history, and attracting academically and artistically
motivated candidates. This candidate should be engaging, highly organized, and analytical
with exceptional communication skills. This position will require community outreach and
Director of Marketing and Admissions Responsibilities:
• Working with area middle schools to find strong student candidates
• Assisting in the admissions decision-making process as student applications are
evaluated and accepted or denied
• Providing clear communication to parents, students and guardians with information
regarding admissions requirements and processes, financial aid applications,
enrollment issues, or other procedures
• Designing and defining marketing and outreach opportunities
• Engaging in the recruiting process by planning, coordinating, and overseeing
promotional events, campus tours, student interviews, and other admissions activities
• Overseeing all marketing materials including online, print, and radio
• Reviewing and interpreting student information, including test scores, extracurricular
activities, and grades
• Communicating changes, statistics, and other information to the Head of School
Director of Admissions and Marketing Requirements:
• A minimum of a Bachelor's degree
• 3+ years experience in education, admissions, and/or marketing
• Understanding of statistics, admissions requirements and procedures, school funding,
and financial aid application processes
• Comfort with community connections and outreach
• Experience with independent school admissions is a plus
• Ability to analyze and interpret information and data
• Strong interpersonal, presentation, networking, and verbal and written communication
• Proficiency with computers
• Marketing experience (online, website, social media, etc.) is an advantage

Renaissance School

418 E Jefferson St
Charlottesville , VA