SOCIAL MEDIA SPECIALIST - MARKETING
Status: Full Time
Shift: M-F 8:00 am - 5:00 pm
Exempt: Yes
Summary:
The Social Media Specialist builds and executes social media strategies, generates and publishes content and optimizes North Oaks Health System’s various social media platforms (Facebook, X, Instagram, LinkedIn and YouTube). This individual is responsible for the day-to-day social media postings and online conversations. This individual also moderates user-generated content, analyzes social data and collaborates with other departments to manage reputation and coordinate appropriate actions. The Social Media Specialist has expertise in social media marketing, reputation management, strong consulting and communication skills, and knowledge of online marketing. The individual in this role will develop an annual editorial calendar for all social media content, aligning the strategies with the key business initiatives of the enterprise.
The Social Media Specialist must have a passion for social media and a creative flair for creating engaging copy and content. This individual will be responsible for developing and executing an effective social media strategy to increase brand awareness and, in some cases, generate patient acquisition and retention. The Social Media Specialist has excellent organizational skills and an ability to think strategically and tactically. This individual should be comfortable working independently and collaboratively, have strong written and verbal communication skills, and the ability to think critically and respond quickly in a fast-paced environment.
This position reports to the Manager of Marketing, Communications and Digital Strategies.
Other information:
1. Bachelor’s degree in Communications, Marketing, Public Relations or a related field.
2. Two to three (2-3) years of experience in social media and content development.
3. Ability to multi-task in a fast-paced, deadline-driven environment.
- Excellent critical thinking, interpersonal, communication, time-management and problem-solving skills.
5. Savvy communication skills with internal teams, clients and outside partners/vendors.
6. Reliable, professional, assertive and extremely organized with keen attention to detail.
7. Experience in using content management systems (i.e., WordPress, Drupal, etc.).
8. Demonstrated expertise in working across social media management platforms.
9. Experience using digital analytics and reporting tools a plus.
10. Proficient with Microsoft Word, Excel and PowerPoint.
11. Demonstrated strong written, verbal communication and presentation skills.
12. Aptitude for analysis and evaluation of initiatives with the ability to translate quantitative information into creative strategies.
13. Ability to plan and prioritize deliverables and resources working across projects, based on scope of work and project goals.
14. Excellent people and communication skills a must. Ability to work collaboratively with clinical and clinical support staff.
Responsibilities:
1. Assists in the development and implementation of innovative creative strategies to support business development initiatives for digital media (including website and social media).
2. Collaborates with both the Manager and the Director of Marketing, Communications & Digital Strategies and others to establish and maintain production standards for digital media. Works with vendors as necessary to implement standards.
3. Participates in the strategy, execution, analysis and optimization of North Oaks’ digital marketing programs and campaigns, coordinating social media activities that maximize campaign goals and objectives.
4. Writes, manages and publishes content for social media platforms, ensuring consistency and accuracy of content.
5. Ensures content is grammatically correct and well written, and that all images represent individuals who are currently affiliated with North Oaks and are in good standing with the enterprise.
6. Monitors social networking sites and interacts with customers, moderating online conversations, creating content and sparking discussion in a positive manner.
- Ability to monitor online activity across departments and geographical areas to ensure anyone using the company’s online tools is following established guidelines and best-practice rules.
- Encourages greater social media participation across the enterprise and develops a strategy to build followers and community engagement across all platforms.
- Identifies opportunities to influence public perception through audience engagement.
10. Provides social media performance reporting and insightful analysis to drive greater audience engagement.
11. Works with the Creative Services Manager and other team members to develop digital assets, including but not limited to graphics, photography, and video and audio files.
12. Remains up to date with current and evolving trends in social media and makes recommendations for inclusion in North Oaks’ Business Development strategies.
13. Supports the social media strategies of Human Resources, Education, the Foundation and Physician Services to ensure the adherence to brand standards and style guidelines.
14. Manages multiple projects effectively and accurately while adhering to established deadlines.
15. Provides prompt, proficient and professional assistance.
16. Assists, as needed, with other marketing functions (i.e., event management and representation, developing meeting notes and follow-up, etc.).
17. Performs all other duties as required or directed.
18. Maintains knowledge of healthcare industry news and emerging social media trends.
19. Adheres to established health system and departmental policies and procedures.
20. Follows North Oaks Health System’s compliance programs and all federal and state regulatory guidelines.
21. May be required to occasionally drive as part of job duties.
